New positions for Hanna Segarra and Pekka Kero at Confirma Software SME Finland

Hanna Segarra has been elected to a new position at Confirma Software on April 5th, 2022. In her new role, Head of Marketing, Confirma Software SME Finland, Segarra will be responsible for the development, monitoring and reporting of digital marketing for Confirma Finland’s SME companies (DL Software, Cash-In, SKJ Systems and Nethit Systems), as well as brand development together with the marketing team. Previously, Hanna has worked as a marketing coordinator at Nethit.

“I want to see how sales and marketing work together to create influential communication. In the future, our marketing will be more targeted so that we can better support our sales goals. Marketing must be based on the strategic choices of the company and thereby consistent and effective communication”, says Hanna Segarra.

Pekka Kero has been appointed Sales Director of Cash-In as of March 28th, 2022. Pekka has been the Sales Director of Cash-In’s sister company, DL Software, for 18 years, and in the future will be responsible for leading the sales teams of both companies.

“I am excited to be involved in the growth of Cash-In’s sales together with an amazing team, while also developing myself. Cash-In’s products and services, together with our group’s software, are something completely unique that others are unable to provide. By working together, only the sky is the limit. It can be done!”

Congratulations on your new roles Hanna and Pekka!